VIDEO OR TEXT? BULLETS OR NO BULLETS? WHY NOT BOTH?

Abstract

Some students - which are, in terms of pop-psychology - more left-brain - prefer linear exposition, others - more right-brain ones - prefer 2-D images and texts with visual emphasis (e.g., with bullets). At present, instructors try to find a middle grounds between these two audiences, but why not prepare each material in two ways, aimed at both audiences?