Abstract:
By polling people of various ages and professional
groups, we have assessed the possibility to implement social
networks as an efficient tool for business development in the
modern society. The results showed that consumer attitudes to
advertising on social networks for goods and services described
as positive, neutral and only 10% of it is irritating. At the same
time we have obtained the results of efficient using of social
networks, first of all, for polling the consumers, selecting the
personnel and promoting goods and services. If the consumers
purchase by 1% more goods via social networks, the efficiency
of using of social networks for business development will
increase by 0.3048%; if the employees use the social networks by
1% to solve the corporate tasks, the efficiency of using social
networks for business development will increase by 0.4056%.
