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Estimation of Using of Social Networks for Business Development

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dc.contributor Казанский федеральный университет
dc.contributor.author Kabasheva Irina Aleksandrovna
dc.contributor.author Rudaleva Irina Anatolevna
dc.contributor.author Bulnina Irina Sergeevna
dc.contributor.author Zakirov R. G.
dc.contributor.author Arsentyeva Lyaysan Ildarovna
dc.date.accessioned 2017-01-26T11:16:42Z
dc.date.available 2017-01-26T11:16:42Z
dc.date.issued 2016
dc.identifier.citation Kabasheva, I. A. Estimation of Using of Social Networks for Business Development / I. A. Kabasheva, I. A. Rudaleva, I. S. Bulnina, R. G. Zakirov, L. I. Arsentyeva // Proceedings of PICMET '16: Technology Management for Social Innovation. - 2016. - P. 1774-1777.
dc.identifier.uri http://dspace.kpfu.ru/xmlui/handle/net/109363
dc.description.abstract By polling people of various ages and professional groups, we have assessed the possibility to implement social networks as an efficient tool for business development in the modern society. The results showed that consumer attitudes to advertising on social networks for goods and services described as positive, neutral and only 10% of it is irritating. At the same time we have obtained the results of efficient using of social networks, first of all, for polling the consumers, selecting the personnel and promoting goods and services. If the consumers purchase by 1% more goods via social networks, the efficiency of using of social networks for business development will increase by 0.3048%; if the employees use the social networks by 1% to solve the corporate tasks, the efficiency of using social networks for business development will increase by 0.4056%.
dc.language.iso en
dc.relation.ispartofseries 2016 Proceedings of PICMET '16: Technology Management for Social Innovation
dc.rights открытый доступ
dc.subject Social Networks
dc.subject using of Social Networks
dc.subject Business Development
dc.subject model
dc.subject.other Экономика. Экономические науки
dc.title Estimation of Using of Social Networks for Business Development
dc.type Article
dc.contributor.org Институт управления, экономики и финансов
dc.description.pages
dc.pub-id 150781


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