Developing relationships, personalization, and data herald in marketing 5.0 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Jasmine Kaur, Priya Jindal, Amandeep Singh.

Abstract

"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--