dc.contributor.author |
Kaur Jasmine |
|
dc.contributor.author |
Jindal Priya |
|
dc.contributor.author |
Singh Amandeep |
|
dc.date.accessioned |
2024-01-29T22:02:31Z |
|
dc.date.available |
2024-01-29T22:02:31Z |
|
dc.date.issued |
2022 |
|
dc.identifier.citation |
Developing relationships, personalization, and data herald in marketing 5.0
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xxv, 327 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/3312741.pdf |
|
dc.identifier.isbn |
1668444984 |
|
dc.identifier.isbn |
9781668444986 |
|
dc.identifier.uri |
https://dspace.kpfu.ru/xmlui/handle/net/180200 |
|
dc.description |
Includes bibliographical references and index. |
|
dc.description.abstract |
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"-- |
|
dc.language |
English |
|
dc.language.iso |
en |
|
dc.relation.ispartofseries |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
|
dc.relation.ispartofseries |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
|
dc.subject.other |
Internet marketing. |
|
dc.subject.other |
Marketing -- Technological innovations. |
|
dc.subject.other |
Customer relations. |
|
dc.subject.other |
Marketing sur Internet. |
|
dc.subject.other |
Marketing -- Innovations. |
|
dc.subject.other |
Customer relations. |
|
dc.subject.other |
Internet marketing. |
|
dc.subject.other |
Marketing -- Technological innovations. |
|
dc.subject.other |
Electronic books. |
|
dc.title |
Developing relationships, personalization, and data herald in marketing 5.0
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Jasmine Kaur, Priya Jindal, Amandeep Singh. |
|
dc.title.alternative |
Developing relationships, personalization, and data herald in marketing five point zero |
|
dc.type |
Book |
|
dc.description.pages |
1 online resource (xxv, 327 pages) : |
|
dc.collection |
Электронно-библиотечные системы |
|
dc.source.id |
EN05CEBSCO05C927 |
|