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Handbook of research on IoT, digital transformation, and the future of global marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun. 73

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Handbook of research on IoT, digital transformation, and the future of global marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun. 6 3 1 1 6 3 1

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