Handbook of research on IoT, digital transformation, and the future of global marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun.

Abstract

"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--