Advanced methodologies and technologies in media and communications Advances in multimedia and interactive technologies (AMIT) book series./ Mehdi Khosrow-Pour, D.B.A., [editor].

Abstract

"This book provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society"--