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Integrated marketing communications, strategies, and tactical operations in sports organizations/ Manuel Alonso Dos Santos, editor.

Integrated marketing communications, strategies, and tactical operations in sports organizations/ Manuel Alonso Dos Santos, editor.

Alonso Dos Santos Manuel
URI: https://dspace.kpfu.ru/xmlui/handle/net/179638
Date: 2019

Abstract:

"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--

Description:

Includes bibliographical references and index.

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