Integrated marketing communications, strategies, and tactical operations in sports organizations/ Manuel Alonso Dos Santos, editor.

Alonso Dos Santos Manuel

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dc.contributor.author	Alonso Dos Santos Manuel
dc.date.accessioned	2024-01-29T21:34:47Z
dc.date.available	2024-01-29T21:34:47Z
dc.date.issued	2019
dc.identifier.citation	Integrated marketing communications, strategies, and tactical operations in sports organizations - 1 online resource (23 PDFs (xix, 325 pages)) - URL: https://libweb.kpfu.ru/ebsco/pdf/2024060.pdf
dc.identifier.isbn	1522576185
dc.identifier.isbn	9781522576181
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179638
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--
dc.description.tableofcontents	Section 1. Communication and corporate social responsibility. Chapter 1. Decision factors in the strategy of sports sponsorship in Spain ; Chapter 2. Golden medals: the impact of individual social responsibility on sports corporate reputation -- Section 2. Management applied to sports companies and events. Chapter 3. Self-presentation, interaction, and marketing of Chinese athletes on social media: a study of men's national table tennis team ; Chapter 4. City marketing using sport events: the case of Pontevedra and two editions of the Spanish swimming master championship ; Chapter 5. An update on the marketing of the F1 Singapore Grand Prix Post 2014 ; Chapter 6. Boosting football club brands through museums: the experience of Mondo Milan -- Section 3. Experience and behavior in sporting events. Chapter 7. Getting supporter engagement in sports: the role of digital and mobile marketing in the Real Madrid F.C. ; Chapter 8. Relationship between satisfaction and social perception of the negative impacts of sporting events ; Chapter 9. Sport atmospherics' influence on the event experience ; Chapter 10. The intention of attending a sporting event through expectation disconfirmation and the effect of emotions ; Chapter 11. The marketing implications of up-and-coming sports and of official international sports rating systems.
dc.language	English
dc.language.iso	en
dc.subject.other	Communication in marketing.
dc.subject.other	Marketing -- Technological innovations.
dc.subject.other	Sports administration.
dc.subject.other	GAMES / Gambling / Sports
dc.subject.other	SPORTS & RECREATION / Business Aspects
dc.subject.other	SPORTS & RECREATION / Essays
dc.subject.other	SPORTS & RECREATION / History
dc.subject.other	SPORTS & RECREATION / Reference
dc.subject.other	TRAVEL / Special Interest / Sports
dc.subject.other	Electronic books.
dc.title	Integrated marketing communications, strategies, and tactical operations in sports organizations/ Manuel Alonso Dos Santos, editor.
dc.type	Book
dc.contributor.org	IGI Global,
dc.description.pages	1 online resource (23 PDFs (xix, 325 pages))
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C235