В статье дана общая характеристика особенностей маркетинговых текстов на татарском языке в социальных сетях. Материалом для исследования послужили тексты, размещенные в социальной сети Instagram (запрещённая в России соцсеть). Исследование проведено с использованием методов описания, контекстуального анализа и сплошной выборки. В качестве результата исследования описаны языковые особенности текстов, используемые авторами в качестве приемов формирования у читателя интереса к маркетинговому сообщению и удержания внимания к нему.
The article gives a general description of the features of marketing texts in the Tatar language in social networks. The material for the study was texts posted on the social network Instagram (social network banned in Russia). The study was conducted using the methods of description, contextual analysis and continuous sampling. As a result of the research, the linguistic features of the texts used by the authors as methods of forming the reader's interest in a marketing message and keeping attention to it are described.The material for the study was texts posted on the social network Instagram (social network banned in Russia). The study was conducted using the methods of description, contextual analysis and continuous sampling. As a result of the research, the linguistic features of the texts used by the authors as methods of forming the reader's a marketing message and keeping attention to it are described.
