Аннотации:
In today's world, current revolutionary changes are associated with the intensive use of digital technologies in many spheres of human life, which democratize knowledge and access to open education. The ICT is increasingly implemented in the daily lives of individuals and the society. We are witnessing the formation of a new phenomenon - a global virtual learning community, which today includes more than one billion users. And the numbers continue to grow. Along with this, the market of online educational services is steadily growing. To meet the demands of the market, content development, content interactivity and content communication play important role in the engineering of online learning. In this paper, we will consider some of the approaches that will help to enhance content interactivity, such as cognitive visualization and other emerging techniques, for example, video streaming, screencasting, and gamification. We will also discuss different formats of content communication.