Abstract:
Extensive development of industrial civilization, integration of science and culture as well as global changes in the world expect university graduates to possess new qualities and, thus, respond quickly to the challenges of time, join innovative processes, use the competences in brand new conditions, and constantly acquire new ones. Russia is solving this issue by reforming the system of higher education, particularly, by establishing university-based educational clusters that bring together the educational and research potential of the university and business itself, which a Bachelor's training is focused on. Following the Bologna Process, the Federal State Educational Standard specifies that all training programmes should offer several occupations that a student can master. The first place is taken by the occupations directly related to the selected training programme and educational programme specialisation. For example, for Design Studies students this is Art, Design, and IT. The
