Abstract:
This article shows the features of a territorial brand in the Russian Federation in the
case of the Republic of Tatarstan. The basic rules for creating regional brands. Much
attention is paid to the processes of formation of regional brands and co-branding. Cobranding
is one of the most effective methods used in the development and promotion of
territorial brands under current conditions. The idea of co-branding is that applying
simultaneously of several territorial brands could give significantly greater efficiency and
lead to the achievement of desired goals much earlier than their use on a stand-alone basis.
The content of the brand "Heritage of Tatarstan", as an important factor to improve the
investment climate in the region and listed its main components. Finally, it was concluded
that the creation of various urban brands in the Republic of Tatarstan, on the one hand,
should highlight the specifics of the respective urban education, and on the other hand, to
complement
