Abstract:
The concepts of an image, state, region and cities turned out to be an effective
instrument in the tourist industry since it handles these concepts. Tourism has an
advantageous multiplier effect and serves as an accelerator of the social-economic
development. As the social development is taking place within the territory and the change of
the functional status of territories and cities' image is an all-around and continuous process,
the evaluation of cities' role in the touristic attraction of the region is an urgent task. This
article studies main functional components of a city from the viewpoint of a touristic
attraction (presence of recreation resources, ease of travel to the touristic object, presence of
foodservice outlets and accommodation means) and their significance in the formation of the
touristic brand. Basing on the numerical score the authors calculated an integral index
which shows the level of touristic-recreation sphere development of the cities in the RT
