dc.contributor |
Казанский федеральный университет |
|
dc.contributor.author |
Ustin Pavel Nikolaevich |
|
dc.contributor.author |
Dobrotvorskaya Svetlana Georgievna |
|
dc.contributor.author |
Kurbackaya Tatyana Borisovna |
|
dc.date.accessioned |
2016-02-01T11:30:24Z |
|
dc.date.available |
2016-02-01T11:30:24Z |
|
dc.date.issued |
2016 |
|
dc.identifier.citation |
Tatyana Borisovna Kurbatskaya, Svetlana Georgievna Dobrotvorskaya, Pavel Nikolayevich Ustin. Hotel Business Advertising Specifi city and its Psychological
Examination Procedure //International Review of Management and Marketing, 2015. - 5(Special Issue) - p.73-78. |
|
dc.identifier.issn |
|
|
dc.identifier.uri |
http://dspace.kpfu.ru/xmlui/handle/net/32847 |
|
dc.description.abstract |
The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual
lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising
from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business,
in contrast to advertising in the commodity market are made. |
|
dc.language.iso |
en |
|
dc.relation.ispartofseries |
International Review of Management and Marketing |
|
dc.rights |
только для КФУ |
|
dc.subject |
Hotel Business |
|
dc.subject |
Advertising |
|
dc.subject |
Hotel Advertising |
|
dc.subject |
Advertising Features |
|
dc.subject |
Advertising Composition |
|
dc.subject.other |
Психология |
|
dc.title |
Advertising Specifi city and its Psychological
Examination Procedure |
|
dc.type |
Article |
|
dc.contributor.org |
Институт психологии и образования |
|
dc.description.pages |
|
|
dc.relation.ispartofseries-issue |
5 |
|
dc.pub-id |
124506 |
|