Advertising Specifi city and its Psychological 
Examination Procedure

Dobrotvorskaya Svetlana Georgievna; Ustin Pavel Nikolaevich; Kurbackaya Tatyana Borisovna

dc.contributor	Казанский федеральный университет
dc.contributor.author	Ustin Pavel Nikolaevich
dc.contributor.author	Dobrotvorskaya Svetlana Georgievna
dc.contributor.author	Kurbackaya Tatyana Borisovna
dc.date.accessioned	2016-02-01T11:30:24Z
dc.date.available	2016-02-01T11:30:24Z
dc.date.issued	2016
dc.identifier.citation	Tatyana Borisovna Kurbatskaya, Svetlana Georgievna Dobrotvorskaya, Pavel Nikolayevich Ustin. Hotel Business Advertising Specifi city and its Psychological Examination Procedure //International Review of Management and Marketing, 2015. - 5(Special Issue) - p.73-78.
dc.identifier.issn
dc.identifier.uri	http://dspace.kpfu.ru/xmlui/handle/net/32847
dc.description.abstract	The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.
dc.language.iso	en
dc.relation.ispartofseries	International Review of Management and Marketing
dc.rights	только для КФУ
dc.subject	Hotel Business
dc.subject	Advertising
dc.subject	Hotel Advertising
dc.subject	Advertising Features
dc.subject	Advertising Composition
dc.subject.other	Психология
dc.title	Advertising Specifi city and its Psychological Examination Procedure
dc.type	Article
dc.contributor.org	Институт психологии и образования
dc.description.pages
dc.relation.ispartofseries-issue	5
dc.pub-id	124506