Handbook of research on IoT, digital transformation, and the future of global marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun.

Edwards David; El-Gohary Hatem; Ben Mimoun Mohamed Slim

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dc.contributor.author	El-Gohary Hatem
dc.contributor.author	Edwards David
dc.contributor.author	Ben Mimoun Mohamed Slim
dc.date.accessioned	2024-01-29T21:50:29Z
dc.date.available	2024-01-29T21:50:29Z
dc.date.issued	2021
dc.identifier.citation	Handbook of research on IoT, digital transformation, and the future of global marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2997353.pdf
dc.identifier.isbn	1799871940
dc.identifier.isbn	9781799871941
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/179994
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Internet marketing.
dc.subject.other	Marketing.
dc.subject.other	Customer relations.
dc.subject.other	Electronic commerce.
dc.subject.other	Internet of things.
dc.subject.other	Customer relations.
dc.subject.other	Electronic commerce.
dc.subject.other	Internet marketing.
dc.subject.other	Internet of things.
dc.subject.other	Marketing.
dc.subject.other	Electronic books.
dc.title	Handbook of research on IoT, digital transformation, and the future of global marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C769