Innovative perspectives on corporate communication in the global world Advances in linguistics and communication studies (ALCS) book series./ María-Dolores Olvera-Lobo, Juncal Gutiérrez-Artacho, Irene Rivera-Trigueros, Mar Díaz-Millón.

Abstract

"This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digital marketing strategies for promoting the dissemination of corporate information"--