Leveraging consumer behavior and psychology in the digital economy Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Norazah Mohd Suki and Norbayah Mohd Suki.

Abstract

"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by publisher"--