Handbook of research on transmedia storytelling, audience engagement, and business strategies
Advances in business strategy and competitive advantage./ [edited by] Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno.
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
Advances in business strategy and competitive advantage./ [edited by] Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno.
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--