Impact of mobile services on business development and e-commerce Advances in electronic commerce series./ [edited by] Francisco Liebana, Zoran Kalinic-Cabanillas, Iviane Ramos de Luna, Inma Rodriguez-Ardura.

Abstract

"This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology"--