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Integrated marketing communications, strategies, and tactical operations in sports organizations/ Manuel Alonso Dos Santos, editor.
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| dc.contributor.author | Alonso Dos Santos Manuel | |
| dc.date.accessioned | 2024-01-29T21:34:47Z | |
| dc.date.available | 2024-01-29T21:34:47Z | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Integrated marketing communications, strategies, and tactical operations in sports organizations - 1 online resource (23 PDFs (xix, 325 pages)) - URL: https://libweb.kpfu.ru/ebsco/pdf/2024060.pdf | |
| dc.identifier.isbn | 1522576185 | |
| dc.identifier.isbn | 9781522576181 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/179638 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"-- | |
| dc.description.tableofcontents | Section 1. Communication and corporate social responsibility. Chapter 1. Decision factors in the strategy of sports sponsorship in Spain ; Chapter 2. Golden medals: the impact of individual social responsibility on sports corporate reputation -- Section 2. Management applied to sports companies and events. Chapter 3. Self-presentation, interaction, and marketing of Chinese athletes on social media: a study of men's national table tennis team ; Chapter 4. City marketing using sport events: the case of Pontevedra and two editions of the Spanish swimming master championship ; Chapter 5. An update on the marketing of the F1 Singapore Grand Prix Post 2014 ; Chapter 6. Boosting football club brands through museums: the experience of Mondo Milan -- Section 3. Experience and behavior in sporting events. Chapter 7. Getting supporter engagement in sports: the role of digital and mobile marketing in the Real Madrid F.C. ; Chapter 8. Relationship between satisfaction and social perception of the negative impacts of sporting events ; Chapter 9. Sport atmospherics' influence on the event experience ; Chapter 10. The intention of attending a sporting event through expectation disconfirmation and the effect of emotions ; Chapter 11. The marketing implications of up-and-coming sports and of official international sports rating systems. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.subject.other | Communication in marketing. | |
| dc.subject.other | Marketing -- Technological innovations. | |
| dc.subject.other | Sports administration. | |
| dc.subject.other | GAMES / Gambling / Sports | |
| dc.subject.other | SPORTS & RECREATION / Business Aspects | |
| dc.subject.other | SPORTS & RECREATION / Essays | |
| dc.subject.other | SPORTS & RECREATION / History | |
| dc.subject.other | SPORTS & RECREATION / Reference | |
| dc.subject.other | TRAVEL / Special Interest / Sports | |
| dc.subject.other | Electronic books. | |
| dc.title | Integrated marketing communications, strategies, and tactical operations in sports organizations/ Manuel Alonso Dos Santos, editor. | |
| dc.type | Book | |
| dc.contributor.org | IGI Global, | |
| dc.description.pages | 1 online resource (23 PDFs (xix, 325 pages)) | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C235 |
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