Priority forms of building communications in organizing international cooperation

Abstract

Finding partners in the market of another country is a complicated task for any enterprise. This article is an example of the Serbian company Elitas, engaged in the production of advertising structures, and it describes the process of forming a partnership base of Russian companies. The following communication channels were selected to search for potential partners: direct e-mail, search for business partners on Internet sites (such as Sberbank partner, business partner, Partnersearch), participation in international exhibitions and fairs, participation in tenders for the supply, personal contacts and relations. The result of the work makes it possible to assess the effectiveness of each communication channel.