Аннотации:
© 2020, Universidad del Zulia. All rights reserved. The article is devoted to the problem of formation of a new type of cognitive practices in mixed reality, where the process of cognition is mediated by digital artifacts. Changes, which have to do with the interaction of the cognizing subject with smartphones and artificial intelligence at the level of daily life are actualized through various manifestations of ‘gnoseological omniscience’, absorption in ‘garbage content’ and the phenomenon of constant connection to the Web. The article demonstrates the heuristic nature of the question of personalization as a necessary factor in the formation of the web-mind.