Аннотации:
In General, fragmentary studies of consumer economic behaviours' problems and lack of comprehensive studies that take into account the interdisciplinary nature of the problem of consumer behaviour, lead to both, insufficient theoretical elaboration of the problem and the lack of careful scientific approach to analyzing the patterns of consumer economic behaviour, in a transition economy, to their practical assessment. The absence of the development of this theory makes it difficult to analyse the regularities of consumer relations.In real practice, there is a multiplicity of circumstances of consumer behaviour, respectively, in scientific research, differ-ent approaches to their classification have been developed. In this paper, the quality of originality has studied in the conditions of a transitional economy.