Abstract:
© 2019, Ecozone, OAIMDD. All rights reserved. The identity and uniqueness of an educational institution, among other things, can be maintained through the creation and support of organizational culture. Due to team spirit created and maintained in universities they are able to compete not only in the Russian national education system but also confidently declare their projects in the world of global educational services. The purpose of the paper is to identify the features of organizational culture in the competitive environment of modern universities. The authors present their views on how the organizational culture of the university is created in this competitive environment. This process represents a well-planned policy that takes into account social demands, economic interests of the educational organization and its established traditions and values, continuity of human resources policy, and creation of conditions for further development of the academic staff professional interests and career paths. The practical implementation of the policy proposed will help create an educational corporation with the predominance and development of intellectual capital, academic freedom, thus providing further impetus for the development of Science.
