Аннотации:
© BEIESP. The article is devoted to one of the topical issues of modern pedagogical science – to the formation of speech culture of non-philologist students in the course of studying Russian language as state language of the Russian Federation, language of international communication, national language of the Russian people. The main competence formed in the course of studying Russian language is the communicative competence which is aimed at the development of speech activity of the students of non-philologist specialties. According to the opinion of the author of the research, an important indicator of success of the non-philologist specialist in the hi-tech competitive world is acquisition of skills of professional communication, use of the methods of speech influence and conviction. In the given work we investigate the question of grammatical and stylistic norms of the use of the category of noun gender representing the greatest complexity in the oral and written language of non-philologist students. In this regard the purpose of the present work is creation of the lingual-methodical principle of communicative approach which will provide the formation of speech culture of non-philologist students in the higher educational institution when studying the category of gender in Russian; determination of pedagogical technologies of training in order to increase the culture of speech communication of the future experts. The practical importance of the studied problem consists in the improvement of quality of the vocational training of non-philologists students; in the definition of the trajectory of the educational growth of future highly qualified specialist capable to choose language means in professional activity reasonably, to realize the communicative intentions in various situations of communication adequately, to respect the grammatical and stylistic rules of using the category of noun gender.
