Аннотации:
© BEIESP. Currently, the vector of modern culture is shifted from verbal to the visual aspect. Visually represented and superficial information often disguises phenomena that require special analysis to identify them. Today, the younger generation, namely adolescents, is the most prone to massive informational “visual attack”. Realizing that immersion in a low-grade visual environment is not harmless for a young, not yet fully formed the personality of a teenager; the formation of their visual culture is a pedagogical problem. As a result of the study, the authors clarified the definition of “visual culture of personality”, revealed its structural composition, determined the component content and substantiated its significance in the creative development of a teenager. Based on the methodological foundations of personal-pragmatist, culturological, and pragmatist approaches, as well as the integrated application of theoretical and empirical methods, the researchers identified the possibilities of photographic art which acts as a pedagogical means of solving the problem. In order to realize the pedagogical potential of photographic art in educational practice, the authors developed a pedagogical model for the formation of visual culture as part of the target, methodological, substantive-procedural and diagnostic-effective components. The introduction of the authoring in the educational process has allowed us to obtain positive results.
