Аннотации:
© BEIESP. Youth is the most promising social stratum for any state. The processes associated with the activation of the young generation in the social and political life of the country are the most relevant within the framework of modern sociopolitical discourse. The paper reveals the issue of political activity of youth movements in the Republic of Tatarstan. The role of socio-political youth organizations in the formation of public opinion within the framework of the election campaign is revealed. The authors analyse the current state of political youth associations in the Republic of Tatarstan, their place and potential. Given a certain political passivity of the young generation in Russia, especially in the framework of electoral processes, methods of influencing its public opinion that are adequate to this target audience are of particular importance. Thus, there is an objective need for a thorough analysis of the youth communication sphere in order to identify those methods of communication with youth that will most effectively convey to it the proposed position of certain political actors. It is assumed that in the modern information society, the widespread adoption of global communication technologies, young people, as the most progressive part of society, are most affected by the communication influence of modern information platforms posted on the Internet.
