Comparative analysis of models of traditional and electronic retail

Abstract

© Medwell Journals, 2016.e-Retail market in Russia is less developed than in Western Europe or North America. It is known that for the last 6 years the Russian market of e-Retailers increased by > 3.5 times. Average annual growth rate of this market is 30% and analysts predict that this trend will continue in the next 5 years. Buyers are attracted absence of any barriers to obtaining information about products, prices, stock and so on. In addition, economic efficiency is explained e-Retailers reduction of transaction costs, accelerated turnover of goods, reduced human resource needs and reduce administrative costs by switching to a system of electronic office.