Profit forecast as a tool to improve enterprises competitiveness

Abstract

This article is devoted to the analysis and model forecasting of enterprise profits to enhance its competitiveness using the meat processing industry as a case study. The research, based on correlation analysis identifies factors generating business profits; builds a dynamic regression profit equation taking into account the economic performance of the enterprise; proposes a model for managing the process of enterprise competitiveness improvement which includes a constant and continuous monitoring and analysis of the company marketing strategy.