Аннотации:
The problems of scientific research is related to the issues of mythonyms metaphorization as the way of a person secondary nomination in the national dialects of the Tatar language. The field records of a distinctive dialect speech of Siberian Tatars living in the Tyumen region and recorded in 2014 were used as a research material. The semantic content was analyzed concerning the following language units: albasty, aurak, alamatse, yelbegan, matsgay, kupkyn, pitsen. These mythonyms are the elements of Siberian Tatars pagan worldview. The preserved views about the mythical characters demonstrate the "live" processes of culture formation and development in respect of the Tatar population in Western Siberia. In particular, the image of "albasty" is found in many cultures of the Turkic and non Turkic peoples and the image of "alamatse" is found only among the Siberian Tatars. However, each image has its own special interpretation in the outlook of an entire nation as well as of a particular locality people. That is why the language material is strictly differentiated by geographical distribution. The analyzed lexemes, which are the product of metaphor, are not actually described in lexicographical practice. Finally we have come to the conclusion that the basis of a word figurative meaning is the collective image of the mythical character or a specific symptom, such as an appearance, for example. The use of mythology nominative means in their new function of naming structure promotes the development of a word polysemantic structure. The negative connotation is preserved between the values of the same lexeme. The range of research results application is quite wide: from further scientific studies of the secondary nomination of a man in a dialect space of the Tatar language to the reconstruction of the linguistic world image during the preQuranic era.