The Correlation of the Consumer Utility, Product Demand and Grade

Abstract

In paper consider the impact of information and advertising on consumer behaviour and theprocess of productive differentiation formation. Advertising, television, radio, magazines and direct mail asmajor constraints of mass media may act as sources of information. Economics modernization aimed ataccelerated development of the knowledge intensive industries, which contribute to Russia's entrance at theworld economy; the reset of manufacturing base of Russian economics; development of import substitutionindustries and limited participation in international labor specialisation. © 2013 IDOSI Publications.