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Ethnic model of consumer practices tatars and Russians of republic of tatarstan in the period of globalization

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dc.contributor.author Rychkov S.
dc.contributor.author Rychkova N.
dc.contributor.author Stolyarova G.
dc.date.accessioned 2018-09-18T20:29:47Z
dc.date.available 2018-09-18T20:29:47Z
dc.date.issued 2015
dc.identifier.issn 1918-7173
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/140486
dc.description.abstract © 2015, Review of European Studies. All right reserved. The purpose of this article is the comparative analysis of models of consumer practices of Tatars and Russians of the multiethnic region (Republic of Tatarstan, Russia) in the situation of globalization of consumer culture. The problem of modeling consumer practices of ethnic groups considered in the concept of economic anthropology (ethnology). It is concluded that a combination of two opposing processes within consumer practices of ethnic groups in the context of globalization: the erosion of ethno-cultural space and the revival of ethnic and cultural traditions. Value profiles of consumers working age of two ethnic groups of Tatarstan-Tatars and Russians, using the technique of LOV (List of Values), are constructed. Also value profiles further investigated by gender. Constructed value profiles of Tatars and Russians is one of the elements of the model of consumer practices of these ethnic groups. Consumer practices are constantly under the influence of external and internal factors, and their systematic study is the task of further work. Regular monitoring of the dynamics of the consumer practices of ethnic groups allows to monitor the socio-cultural and socio-economic processes in the interests of both the market subjects as well as various social groups.
dc.relation.ispartofseries Review of European Studies
dc.subject Consumer practices
dc.subject Ethnic models
dc.subject Russians
dc.subject Tatars
dc.subject Value profiles
dc.title Ethnic model of consumer practices tatars and Russians of republic of tatarstan in the period of globalization
dc.type Article
dc.relation.ispartofseries-issue 3
dc.relation.ispartofseries-volume 7
dc.collection Публикации сотрудников КФУ
dc.relation.startpage 298
dc.source.id SCOPUS19187173-2015-7-3-SID84923692798


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  • Публикации сотрудников КФУ Scopus [24551]
    Коллекция содержит публикации сотрудников Казанского федерального (до 2010 года Казанского государственного) университета, проиндексированные в БД Scopus, начиная с 1970г.

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