Abstract:
A consumer estimates the product by two criteria: quality and price. Quality is a set of object properties that characterize its ability to satisfy statutory requirements or supposed needs of a person. The statutory requirements are needs that are regulated by normative legal acts; the supposed needs are needs that should be identified by market research. Objective features of the product occur during its development, manufacturing, storage, usage and have the valuation - price. Quality and price are two interrelated categories inherent in any product.