Аннотации:
The article represents the results of the author's social research on the public opinion about the activity of bailiffs in the city of Tyumen. To solve the set task, at the beginning of 2013 the author hold an opinion poll of respondents, experts and focus group with bailiffs. The author developed and evaluated the pooling tools and guide focus groups for the first time. The results of opinions of inhabitants of the regional center, experts of judicial proceeding bodies and bailiffs represent the bailiffs portrait. The focus groups were formed on the basis of the research goal. The establishment of the bailiffs' institute in the Russian Federation and formation of the evaluative complex of the bailiffs' activity as a novation of the new Russian reality caused the urgency of this work. In his article the author endeavored to show the evaluation articulation in the Russian provincial society, its dynamics towards the bailiffs' institute singling out mythologizing and reality of their activity perception. The author emphasizes the necessity to develop a purposeful image-building strategy in the area of the executive judicial proceeding in the context of forming new civil positions in the Russian society. Herewith, the author specifies specific universals in image-building characteristics of the executive judicial proceeding in the combination with the definite Russian specificity stipulated by the constants of the Russian traditional society. The fuzziness of the Russian territory, the lack of accurate strategies in the formation of the executive judicial proceeding image makes this institute a mythologized constructor kit in the public consciousness of the Russian provincial society. Continuous sampling method applied by the author gives ground to state that we have a rather accurate cross-section of sentiments of the Russian provincial society towards the bailiffs' institute. © IDOSI Publication, 2014.