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Research Anthology on Social Media Advertising and Building Consumer Relationships

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dc.contributor.author Information Resources Management Association
dc.date.accessioned 2024-09-27T07:46:01Z
dc.date.available 2024-09-27T07:46:01Z
dc.date.issued 2022
dc.identifier.isbn 9781668462874
dc.identifier.isbn 9781668462881
dc.identifier.isbn 9781668462898
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/184748
dc.description.abstract Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
dc.publisher Business Science Reference
dc.subject.other COMPUTERS / Internet / Social Media
dc.subject.other BUSINESS & ECONOMICS / Advertising & Promotion
dc.subject.other BUSINESS & ECONOMICS / Customer Relations
dc.subject.other Internet marketing
dc.subject.other Internet advertising
dc.subject.other Social media--Economic aspects
dc.subject.other Customer relations
dc.title Research Anthology on Social Media Advertising and Building Consumer Relationships
dc.type Book
dc.collection Электронно-библиотечные системы
dc.source.id ebsco-3301760


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