Show simple item record

dc.contributor.author Terry Smith
dc.contributor.author Tom Williams
dc.date.accessioned 2024-09-27T07:40:20Z
dc.date.available 2024-09-27T07:40:20Z
dc.date.issued 2022
dc.identifier.isbn 9783110718348
dc.identifier.isbn 9783110718638
dc.identifier.isbn 9783110718737
dc.identifier.uri https://dspace.kpfu.ru/xmlui/handle/net/184701
dc.description.abstract Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
dc.publisher De Gruyter
dc.subject.other BUSINESS & ECONOMICS / Marketing / General
dc.subject.other BUSINESS & ECONOMICS / Marketing / Research
dc.subject.other BUSINESS & ECONOMICS / Leadership
dc.subject.other Product management
dc.subject.other Brand name products
dc.subject.other Branding (Marketing)
dc.title Brand Fusion : Purpose-driven Brand Strategy
dc.type Book
dc.collection Электронно-библиотечные системы
dc.source.id ebsco-3307532


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Advanced Search

Browse

My Account

Statistics