Impact of ICTs on event management and marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz.

Dalgic Ali; Birdir Sevda; Birdir Kemal; Toksoz Derya

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dc.contributor.author	Birdir Kemal
dc.contributor.author	Birdir Sevda
dc.contributor.author	Dalgic Ali
dc.contributor.author	Toksoz Derya
dc.date.accessioned	2024-01-30T21:34:38Z
dc.date.available	2024-01-30T21:34:38Z
dc.date.issued	2021
dc.identifier.citation	Impact of ICTs on event management and marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xx, 357 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2685106.pdf
dc.identifier.isbn	1799849554
dc.identifier.isbn	9781799849551
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/182714
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book explores the impact of new information and communications technologies on event management and marketing"--
dc.description.tableofcontents	Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Special events -- Planning -- Technological innovations.
dc.subject.other	Special events -- Marketing -- Technological innovations.
dc.subject.other	Electronic books.
dc.title	Impact of ICTs on event management and marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz.
dc.type	Book
dc.description.pages	1 online resource (xx, 357 pages) :
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C66030