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dc.contributor.author | Birdir Kemal | |
dc.contributor.author | Birdir Sevda | |
dc.contributor.author | Dalgic Ali | |
dc.contributor.author | Toksoz Derya | |
dc.date.accessioned | 2024-01-30T21:34:38Z | |
dc.date.available | 2024-01-30T21:34:38Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Impact of ICTs on event management and marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xx, 357 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2685106.pdf | |
dc.identifier.isbn | 1799849554 | |
dc.identifier.isbn | 9781799849551 | |
dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/182714 | |
dc.description | Includes bibliographical references and index. | |
dc.description.abstract | "This book explores the impact of new information and communications technologies on event management and marketing"-- | |
dc.description.tableofcontents | Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar. | |
dc.language | English | |
dc.language.iso | en | |
dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
dc.subject.other | Special events -- Planning -- Technological innovations. | |
dc.subject.other | Special events -- Marketing -- Technological innovations. | |
dc.subject.other | Electronic books. | |
dc.title | Impact of ICTs on event management and marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz. | |
dc.type | Book | |
dc.description.pages | 1 online resource (xx, 357 pages) : | |
dc.collection | Электронно-библиотечные системы | |
dc.source.id | EN05CEBSCO05C66030 |