dc.contributor.author |
Birdir Kemal |
|
dc.contributor.author |
Birdir Sevda |
|
dc.contributor.author |
Dalgic Ali |
|
dc.contributor.author |
Toksoz Derya |
|
dc.date.accessioned |
2024-01-30T21:34:38Z |
|
dc.date.available |
2024-01-30T21:34:38Z |
|
dc.date.issued |
2021 |
|
dc.identifier.citation |
Impact of ICTs on event management and marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource (xx, 357 pages) : - URL: https://libweb.kpfu.ru/ebsco/pdf/2685106.pdf |
|
dc.identifier.isbn |
1799849554 |
|
dc.identifier.isbn |
9781799849551 |
|
dc.identifier.uri |
https://dspace.kpfu.ru/xmlui/handle/net/182714 |
|
dc.description |
Includes bibliographical references and index. |
|
dc.description.abstract |
"This book explores the impact of new information and communications technologies on event management and marketing"-- |
|
dc.description.tableofcontents |
Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar. |
|
dc.language |
English |
|
dc.language.iso |
en |
|
dc.relation.ispartofseries |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
|
dc.relation.ispartofseries |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
|
dc.subject.other |
Special events -- Planning -- Technological innovations. |
|
dc.subject.other |
Special events -- Marketing -- Technological innovations. |
|
dc.subject.other |
Electronic books. |
|
dc.title |
Impact of ICTs on event management and marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz. |
|
dc.type |
Book |
|
dc.description.pages |
1 online resource (xx, 357 pages) : |
|
dc.collection |
Электронно-библиотечные системы |
|
dc.source.id |
EN05CEBSCO05C66030 |
|