Digital marketing strategies and models for competitive business
Advances in business strategy and competitive advantage./ Filipe Mota Pinto, Teresa Guarda [editors].

Guarda Teresa; Mota Pinto Filipe

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dc.contributor.author	Mota Pinto Filipe
dc.contributor.author	Guarda Teresa
dc.date.accessioned	2024-01-30T21:33:36Z
dc.date.available	2024-01-30T21:33:36Z
dc.date.issued	2020
dc.identifier.citation	Digital marketing strategies and models for competitive business Advances in business strategy and competitive advantage. - 1 online resource (xxi, 240 pages). - URL: https://libweb.kpfu.ru/ebsco/pdf/2457120.pdf
dc.identifier.isbn	9781799829652
dc.identifier.isbn	1799829650
dc.identifier.isbn	9781799829669
dc.identifier.isbn	1799829669
dc.identifier.issn	2327-3429
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/182710
dc.description	Premier Reference Source" -- Front cover.
dc.description	Includes bibliographical references and index.
dc.description.abstract	""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--
dc.description.tableofcontents	Chapter 1. Digital era: how marketing communication develops business innovation case studies -- Chapter 2. Digital influencers and follower behavior: an exploratory study -- Chapter 3. Digital marketing: a bibliometric analysis based on the scopus database scientific publications -- Chapter 4. Search engine marketing to attract international digital traffic -- Chapter 5. Geographic marketing in support of decision-making processes -- Chapter 6. The perception of employee effect and brand in industry and services: an internal marketing approach -- Chapter 7. Country marketing strategy: a low-cost digital marketing proposal for Cabo Verde -- Chapter 8. Marketing to gamers: the effects of video game streams on consumer attitudes and behaviors -- Chapter 9. What makes people share?: the effects of online ads on consumers' sharing intentions.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in business strategy and competitive advantage (ABSCA) book series
dc.relation.ispartofseries	Advances in business strategy and competitive advantage.
dc.subject.other	Marketing -- Data processing.
dc.subject.other	Internet marketing.
dc.subject.other	Electronic commerce.
dc.subject.other	Electronic commerce.
dc.subject.other	Internet marketing.
dc.subject.other	Marketing -- Data processing.
dc.subject.other	Electronic books.
dc.title	Digital marketing strategies and models for competitive business Advances in business strategy and competitive advantage./ Filipe Mota Pinto, Teresa Guarda [editors].
dc.type	Book
dc.description.pages	1 online resource (xxi, 240 pages).
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C55030