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Digital marketing strategies and models for competitive business Advances in business strategy and competitive advantage./ Filipe Mota Pinto, Teresa Guarda [editors].
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| dc.contributor.author | Mota Pinto Filipe | |
| dc.contributor.author | Guarda Teresa | |
| dc.date.accessioned | 2024-01-30T21:33:36Z | |
| dc.date.available | 2024-01-30T21:33:36Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Digital marketing strategies and models for competitive business Advances in business strategy and competitive advantage. - 1 online resource (xxi, 240 pages). - URL: https://libweb.kpfu.ru/ebsco/pdf/2457120.pdf | |
| dc.identifier.isbn | 9781799829652 | |
| dc.identifier.isbn | 1799829650 | |
| dc.identifier.isbn | 9781799829669 | |
| dc.identifier.isbn | 1799829669 | |
| dc.identifier.issn | 2327-3429 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/182710 | |
| dc.description | Premier Reference Source" -- Front cover. | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | ""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"-- | |
| dc.description.tableofcontents | Chapter 1. Digital era: how marketing communication develops business innovation case studies -- Chapter 2. Digital influencers and follower behavior: an exploratory study -- Chapter 3. Digital marketing: a bibliometric analysis based on the scopus database scientific publications -- Chapter 4. Search engine marketing to attract international digital traffic -- Chapter 5. Geographic marketing in support of decision-making processes -- Chapter 6. The perception of employee effect and brand in industry and services: an internal marketing approach -- Chapter 7. Country marketing strategy: a low-cost digital marketing proposal for Cabo Verde -- Chapter 8. Marketing to gamers: the effects of video game streams on consumer attitudes and behaviors -- Chapter 9. What makes people share?: the effects of online ads on consumers' sharing intentions. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in business strategy and competitive advantage (ABSCA) book series | |
| dc.relation.ispartofseries | Advances in business strategy and competitive advantage. | |
| dc.subject.other | Marketing -- Data processing. | |
| dc.subject.other | Internet marketing. | |
| dc.subject.other | Electronic commerce. | |
| dc.subject.other | Electronic commerce. | |
| dc.subject.other | Internet marketing. | |
| dc.subject.other | Marketing -- Data processing. | |
| dc.subject.other | Electronic books. | |
| dc.title | Digital marketing strategies and models for competitive business Advances in business strategy and competitive advantage./ Filipe Mota Pinto, Teresa Guarda [editors]. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource (xxi, 240 pages). | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C55030 |
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