Handbook of research on decision-making techniques in financial marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hasan Dinçer and Serhat Yüksel, editors.

Yuksel Serhat; Dinçer Hasan

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dc.contributor.author	Dinçer Hasan
dc.contributor.author	Yuksel Serhat
dc.date.accessioned	2024-01-30T21:33:06Z
dc.date.available	2024-01-30T21:33:06Z
dc.date.issued	2020
dc.identifier.citation	Handbook of research on decision-making techniques in financial marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource - URL: https://libweb.kpfu.ru/ebsco/pdf/2291129.pdf
dc.identifier.isbn	1799825604
dc.identifier.isbn	9781799825609
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/182709
dc.description	Includes bibliographical references and index.
dc.description.abstract	"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--
dc.description.tableofcontents	Chapter 1: Measuring Financial Literacy of the Housewife to Generate Marketing Strategies -- Chapter 2: Financial Marketing-Based Role of Exchange Rate to Increase Foreign Trade in Turkey -- Chapter 3: The Effects of Exchange Rate on Export Performance in Tanzania -- Chapter 4: Competitiveness of International Business -- Chapter 5: Evaluating the Importance of Behavioral Finance in the Financial Marketing Area -- Chapter 6: Examining the Effects of Strategies, Competition Intelligence, and Risk Culture on Business Performance in International Enterprises -- Chapter 7: Innovative Call Center Applications Focused on Financial Marketing in the Turkish Banking Sector -- Chapter 8: The Importance of Ethics and Corporate Social Responsibility in Financial Markets -- Chapter 9: Globalization Phenomenon and Cruising of Multinational Companies Under Global Market Conditions -- Chapter 10: The Relationship Between Foreign Direct Investment and Financial Development in OECD Countries -- Chapter 11: Understanding the Investment Behavior of Individual Investors -- Chapter 12: Acquisition of Financial Literacy as a Life Skill -- Chapter 13: Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing -- Chapter 14: Evaluation of Customer Expectations-Based New Product and Service Development Process -- Chapter 15: Role of Agility in the Banking Sector in Competitive Globalization Era -- Chapter 16: The Importance of PESTEL Analysis for Environmental Scanning Process -- Chapter 17: The Relationship Between Economic Growth and Innovation -- Chapter 18: The Role of Central Bank in Competitive Environment -- Chapter 19: Analysis of the Effects of Macroeconomic Factors on Entrepreneurship -- Chapter 20: PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector -- Chapter 21: Testing the Validity of Taylor's Rule on Developing Countries for Effective Financial Marketing -- Chapter 22: The Concentration From the Competition Perspective in the Turkish Banking Sector -- Chapter 23: The Impact of US Monetary Growth on Bitcoin Trading Volume in the Current Economic Uncertainty -- Chapter 24: The Relationship Between Commodity Prices and Selected Macroeconomic Variables in Turkey -- Chapter 25: From the Working Order of Akhi-Tradesmen Organization to Economic Geography
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCREMES) book series
dc.relation.ispartofseries	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
dc.subject.other	Financial institutions -- Marketing.
dc.subject.other	Financial services industry -- Marketing.
dc.subject.other	Financial institutions -- Marketing.
dc.subject.other	Financial services industry -- Marketing.
dc.subject.other	Electronic books.
dc.title	Handbook of research on decision-making techniques in financial marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hasan Dinçer and Serhat Yüksel, editors.
dc.type	Book
dc.description.pages	1 online resource
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C455