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Handbook of research on decision-making techniques in financial marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hasan Dinçer and Serhat Yüksel, editors.
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| dc.contributor.author | Dinçer Hasan | |
| dc.contributor.author | Yuksel Serhat | |
| dc.date.accessioned | 2024-01-30T21:33:06Z | |
| dc.date.available | 2024-01-30T21:33:06Z | |
| dc.date.issued | 2020 | |
| dc.identifier.citation | Handbook of research on decision-making techniques in financial marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - 1 online resource - URL: https://libweb.kpfu.ru/ebsco/pdf/2291129.pdf | |
| dc.identifier.isbn | 1799825604 | |
| dc.identifier.isbn | 9781799825609 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/182709 | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | "This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"-- | |
| dc.description.tableofcontents | Chapter 1: Measuring Financial Literacy of the Housewife to Generate Marketing Strategies -- Chapter 2: Financial Marketing-Based Role of Exchange Rate to Increase Foreign Trade in Turkey -- Chapter 3: The Effects of Exchange Rate on Export Performance in Tanzania -- Chapter 4: Competitiveness of International Business -- Chapter 5: Evaluating the Importance of Behavioral Finance in the Financial Marketing Area -- Chapter 6: Examining the Effects of Strategies, Competition Intelligence, and Risk Culture on Business Performance in International Enterprises -- Chapter 7: Innovative Call Center Applications Focused on Financial Marketing in the Turkish Banking Sector -- Chapter 8: The Importance of Ethics and Corporate Social Responsibility in Financial Markets -- Chapter 9: Globalization Phenomenon and Cruising of Multinational Companies Under Global Market Conditions -- Chapter 10: The Relationship Between Foreign Direct Investment and Financial Development in OECD Countries -- Chapter 11: Understanding the Investment Behavior of Individual Investors -- Chapter 12: Acquisition of Financial Literacy as a Life Skill -- Chapter 13: Determining the Importance of Domestic Firms on Stock Market Performance in Terms of Financial Marketing -- Chapter 14: Evaluation of Customer Expectations-Based New Product and Service Development Process -- Chapter 15: Role of Agility in the Banking Sector in Competitive Globalization Era -- Chapter 16: The Importance of PESTEL Analysis for Environmental Scanning Process -- Chapter 17: The Relationship Between Economic Growth and Innovation -- Chapter 18: The Role of Central Bank in Competitive Environment -- Chapter 19: Analysis of the Effects of Macroeconomic Factors on Entrepreneurship -- Chapter 20: PESTEL Analysis-Based Evaluation of Marketing Strategies in the European Banking Sector -- Chapter 21: Testing the Validity of Taylor's Rule on Developing Countries for Effective Financial Marketing -- Chapter 22: The Concentration From the Competition Perspective in the Turkish Banking Sector -- Chapter 23: The Impact of US Monetary Growth on Bitcoin Trading Volume in the Current Economic Uncertainty -- Chapter 24: The Relationship Between Commodity Prices and Selected Macroeconomic Variables in Turkey -- Chapter 25: From the Working Order of Akhi-Tradesmen Organization to Economic Geography | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCREMES) book series | |
| dc.relation.ispartofseries | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| dc.subject.other | Financial institutions -- Marketing. | |
| dc.subject.other | Financial services industry -- Marketing. | |
| dc.subject.other | Financial institutions -- Marketing. | |
| dc.subject.other | Financial services industry -- Marketing. | |
| dc.subject.other | Electronic books. | |
| dc.title | Handbook of research on decision-making techniques in financial marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ Hasan Dinçer and Serhat Yüksel, editors. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C455 |
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