Myth in modern media management and marketing/ Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors.

Kuczamer-Klopotowska Sylwia; Kreft Jan; Kalinowska-Zeleznik Anna

Главная
→
EBSCO eBook (только для КФУ)
→
Полнотекстовая коллекция книг EBSCO eBook
→
Просмотр элемента

dc.contributor.author	Kreft Jan
dc.contributor.author	Kuczamer-Klopotowska Sylwia
dc.contributor.author	Kalinowska-Zeleznik Anna
dc.date.accessioned	2024-01-30T21:32:22Z
dc.date.available	2024-01-30T21:32:22Z
dc.date.issued	2020
dc.identifier.citation	Myth in modern media management and marketing - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2138836.pdf
dc.identifier.isbn	9781522591023
dc.identifier.isbn	1522591028
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/182701
dc.description	Includes bibliographical references.
dc.description.abstract	"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
dc.description.tableofcontents	Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong.
dc.language	English
dc.language.iso	en
dc.subject.other	Mass media -- Management.
dc.subject.other	Mass media -- Marketing.
dc.subject.other	Mass media -- Management.
dc.subject.other	Mass media -- Marketing.
dc.subject.other	BUSINESS & ECONOMICS / Industries / Media & Communications
dc.subject.other	TECHNOLOGY & ENGINEERING / Telecommunications
dc.subject.other	Electronic books.
dc.title	Myth in modern media management and marketing/ Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C30305