Public relations
Handbooks of communication science ;, v. 27./ edited by Chiara Valentini.

Valentini Chiara

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dc.contributor.author	Valentini Chiara
dc.date.accessioned	2024-01-29T22:21:57Z
dc.date.available	2024-01-29T22:21:57Z
dc.date.issued	2021
dc.identifier.citation	Public relations Handbooks of communication science ;, v. 27. - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2715341.pdf
dc.identifier.isbn	9783110554250
dc.identifier.isbn	3110554259
dc.identifier.isbn	3110552604
dc.identifier.isbn	9783110552607
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180602
dc.description	Includes bibliographical references and index.
dc.description.abstract	This handbooks series aims to integrate knowledge of communication structures and processes. It is global in orientation, dedicated to cultural and epistemological diversity as well as different scholarly approaches. The series features volumes on 'messages, codes and channels', 'mode of address: communication situations and context', 'methodology in communication science' and 'application areas'. The latter features volumes devoted to a large range of specialist areas of communication science. The series as a whole aims at meeting the needs of undergraduates, postgraduates, academics and rese.
dc.description.tableofcontents	Intro -- Preface to Handbooks of Communication Science series -- Acknowledgments -- Contents -- Introduction -- 1 Public relations and social influence: Understanding the roots of a contested profession -- Part I -- Public Relations: History, Identity and Practice -- 2 Public relations origins and evolution: A global perspective -- 3 Women in public relations: A feminist perspective -- 4 Public relations and the problems of professional identity -- 5 Public relations as a reflective practice -- 6 Public relations and legitimacy -- 7 Public relations, power and control
dc.description.tableofcontents	Part II -- Core Functions of Public Relations -- 8 Public relations as media relations -- 9 Public relations and social media -- 10 Public relations as image and reputation management -- 11 Strategic crisis management: State of the field, challenges and opportunities -- 12 Public relations for stakeholder and societal engagement -- 13 Social advocacy and public relations: Building communitas in the public sphere -- 14 Public relations measurement and evaluation -- Part III -- Theories of Public Relations -- 15 The four models of public relations and their research legacy
dc.description.tableofcontents	16 The Excellence Theory -- origins, contribution and critique -- 17 Personal influence in public relations -- 18 Rhetorical theory of public relations -- 19 Contingency theory of strategic conflict management: Explicating a "grand" theory of public relations -- 20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions -- 21 Relationship management: Status and theory -- 22 Extending the boundaries of public relations through community-building and organic theories -- 23 Dialogic theory
dc.description.tableofcontents	24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management -- Part IV -- Recent Theorizing in Public Relations -- 25 The strategic application of social capital theory in public relations -- 26 Ideas of public relations in the light of Scandinavian institutionalism -- 27 Public relations and Actor-Network Theory -- 28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations -- 29 Public relations and cultural theories
dc.description.tableofcontents	30 Ethical theories and public relations: Global issues and challenges -- Afterwords -- 31 Critical reflections on the field -- 32 Mapping public relations theory: Concluding reflections and future directions -- Contributors to this volume -- Index
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Handbooks of communication science [HoCS]. volume 27
dc.relation.ispartofseries	Handbooks of communication science ;. v. 27.
dc.subject.other	Public relations.
dc.subject.other	Public relations.
dc.subject.other	Electronic books.
dc.title	Public relations Handbooks of communication science ;, v. 27./ edited by Chiara Valentini.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C1758