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| dc.contributor.author | Polger Mark Aaron | |
| dc.date.accessioned | 2024-01-29T22:10:00Z | |
| dc.date.available | 2024-01-29T22:10:00Z | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Polger. Library marketing basics - 1 online resource - URL: https://libweb.kpfu.ru/ebsco/pdf/2070715.pdf | |
| dc.identifier.isbn | 9781538125816 | |
| dc.identifier.isbn | 1538125811 | |
| dc.identifier.uri | https://dspace.kpfu.ru/xmlui/handle/net/180351 | |
| dc.description | WlAbNL Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). | |
| dc.description | Includes bibliographical references and index. | |
| dc.description.abstract | Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing. | |
| dc.description.tableofcontents | What marketing really is -- Segmentation: identifying your target market -- Data drives decisions: understanding market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing your library. | |
| dc.language | English | |
| dc.language.iso | en | |
| dc.subject.other | Libraries -- Marketing. | |
| dc.subject.other | LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General. | |
| dc.subject.other | Libraries -- Marketing. | |
| dc.subject.other | Electronic books. | |
| dc.title | Library marketing basics/ Mark Aaron Polger. | |
| dc.type | Book | |
| dc.description.pages | 1 online resource | |
| dc.collection | Электронно-библиотечные системы | |
| dc.source.id | EN05CEBSCO05C1367 |