Library marketing basics/ Mark Aaron Polger.

Polger  Mark Aaron

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dc.contributor.author	Polger Mark Aaron
dc.date.accessioned	2024-01-29T22:10:00Z
dc.date.available	2024-01-29T22:10:00Z
dc.date.issued	2019
dc.identifier.citation	Polger. Library marketing basics - 1 online resource - URL: https://libweb.kpfu.ru/ebsco/pdf/2070715.pdf
dc.identifier.isbn	9781538125816
dc.identifier.isbn	1538125811
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180351
dc.description	WlAbNL Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
dc.description	Includes bibliographical references and index.
dc.description.abstract	Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
dc.description.tableofcontents	What marketing really is -- Segmentation: identifying your target market -- Data drives decisions: understanding market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing your library.
dc.language	English
dc.language.iso	en
dc.subject.other	Libraries -- Marketing.
dc.subject.other	LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
dc.subject.other	Libraries -- Marketing.
dc.subject.other	Electronic books.
dc.title	Library marketing basics/ Mark Aaron Polger.
dc.type	Book
dc.description.pages	1 online resource
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C1367