Rethinking communication in social business: how re-modeling communication keeps companies both social and entrepreneurial/ Craig E. Mattson.

Mattson  Craig E.,

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dc.contributor.author	Mattson Craig E.,
dc.date.accessioned	2024-01-29T22:09:54Z
dc.date.available	2024-01-29T22:09:54Z
dc.date.issued	2018
dc.identifier.citation	Mattson. Rethinking communication in social business: how re-modeling communication keeps companies both social and entrepreneurial - 1 online resource. - URL: https://libweb.kpfu.ru/ebsco/pdf/2029664.pdf
dc.identifier.isbn	1498555918
dc.identifier.isbn	9781498555913
dc.identifier.uri	https://dspace.kpfu.ru/xmlui/handle/net/180344
dc.description	Includes bibliographical references and index.
dc.description.tableofcontents	Introduction: on making do and making good -- How to tell the company story (to share its mode) -- How to raise awareness (to create attendance) -- How to address complex audiences (to speed circulation) -- How to give a gift (to make a public) -- Epilogue: on being entrepreneurial with the social -- Bibliography -- Index -- About the author.
dc.language	English
dc.language.iso	en
dc.relation.ispartofseries	Lexington studies in contemporary rhetoric
dc.subject.other	Communication in organizations.
dc.subject.other	Social responsibility of business.
dc.subject.other	Problem solving.
dc.subject.other	Communication in organizations.
dc.subject.other	Problem solving.
dc.subject.other	Social responsibility of business.
dc.subject.other	BUSINESS & ECONOMICS / Industrial Management
dc.subject.other	BUSINESS & ECONOMICS / Management
dc.subject.other	BUSINESS & ECONOMICS / Management Science
dc.subject.other	BUSINESS & ECONOMICS / Organizational Behavior
dc.subject.other	Electronic books.
dc.title	Rethinking communication in social business: how re-modeling communication keeps companies both social and entrepreneurial/ Craig E. Mattson.
dc.type	Book
dc.description.pages	1 online resource.
dc.collection	Электронно-библиотечные системы
dc.source.id	EN05CEBSCO05C1351